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Athena’s Silverland® Desserts was founded in 1983 by Athena Uslander and
Lisa Silverman with a single product - an irresistible brownie taken from
an old family recipe. Back then the company was known as Silverland®
Brownies and operated out of a 400 square foot space in Elmwood Park, IL
just off of Harlem Avenue. Over 25 years the name and logo have changed a
little - Lisa sold her half of the business after the first year - but
what has not changed is the commitment to start with the best ingredients
and produce the finest and most consistently excellent baked goods for our
clients, whether large chain stores, or our treasured individual
customers. Today Athena’s product line has grown to include Cookies,
Dessert Bars, Nutritional Bars, and Crispy Rice Treats, each of them
developed, tested, and controlled for absolute taste perfection by Athena
herself.
Formerly a structural engineer, Athena brought the same concern for detail
and quality to her Silverland® bakery that she once applied to designing
bridges In the years since she traded her hard hat for a baker’s hat her
Silverland® desserts have grown into a Chicago sensation, with people
coming from all over the Chicagoland area to enjoy these mouth-watering,
delectable treats and then sending them to friends and relatives as gifts.
Before long Silverland® was receiving requests from all over the country
and providing products for large retail chains which share Athena’s
passion for quality. Silverland® dessert delights have won numerous
industry awards and have been featured by Weight Watchers and recognized
in local and national media, including The Food Network, The Travel
Channel, USA Today, Good Housekeeping, and many major Chicago area
publications.
In 2005, the multi-faceted Athena was chosen as a model and spokeswoman
for Unilever’s Dove® Pro-AgeTM campaign, introducing skin care products
targeted to women over the age of 50. This experience took her to an
appearance on Oprah and a feature on The Today Show, which put her
Silverland bakery before a national audience. It also took her to major
media and talk show appearances in Canada and Spain, where she opened that
country’s Dove® Pro-AgeTM campaign. For Athena, the common thread is
getting it just right, and this is why her rich dessert creations are
still and always made with the finest ingredients, including real cocoa
mass chocolate and whole eggs - all natural, no additives, no
preservatives, and Trans Fat Free. According to Athena, “If you want the
best, you start with the best ingredients and you never compromise taste.”
Grateful for her good fortune and for the help she has received from
others - including her clients and her hard-working employees - Athena has
always believed in giving back to those less fortunate. She has supported
World Vision for almost as long as she has been in business, with special
emphasis on a Cambodian village where she first sponsored a child. In
celebration of this 25th anniversary, Athena’s Silverland Desserts will
donate 7% of sales from this catalog to World Vision. TO ORDER CALL 1 800
737 3636 FAX 1 708 488 0894 ONLINE www.silverlanddesserts.com
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